Our lives have completely changed over the last couple of weeks. All for the best? Certainly not. All horrible? Oh... I don’t think so. What is keeping you busy these days? Brilliance is excited to connect with you Increasing the social media presence of the brand is the goal of the month. I want to talk with you, see your videos & follow your progress. The Instagram account has just reached 2000 followers and I can’t wait to reach 5K. Any tips? New collection… coming soon! I woke up one day feeling wild, sketched a bunch of ideas, found a factory and placed a PO. Boom. With the pandemic and all the other things going on, I truly don’t know...
No need to say- Brilliance & Melrose is one of the very many small businesses who’s facing the economic challenge that comes with COVID-19. As a new entrepreneur, the last few months have been incredibly intense and I am so very grateful for all the opportunities that came my way. Being realistic, a lot of my hard work will be fading out while we are beating up that beast, but you know what? That’s okay. Crying over it won’t help anything. Using that precious time to work on my weakness will. BUSINESS SKILLS Man, I have a lot to learn. I am a fashion designer & a professional figure skater. I founded a company 2 years ago, it became a...
Remember that video?
One of the first creative things we did. Minus 18 degrees in good old Quebec city!
Here we are now, a year and a half later, working on our next Winter campaign. This time around, I decided to do it all in Albuquerque, New Mexico, mostly because creating stuff is a whole lot easier when I am away from the office. Same fun, different challenge.
We are all looking forward to sharing some more Winter lovin’ with you all. In the meantime, here are a few shots taken by Ryan, the Insta boyfriend, during the photo shoot.
Hope you enjoy,
Marie xx
Oh hello. It’s been a while! The jewels. The events. The business. The love of Skating. The Shine. The love of Winter… So many things have happened over the last couple of months, I don’t even know where to start! The jewels... The retail industry being such a competitive environment, never in a million years I could have predicted what happened to our jewelry collection. We first started with 5 pieces, then 20, then 100… Next thing you know, 10 months later to be exact, we were running an inventory of X000 pieces a month and as crazy as this can be, it feels like we are only starting to explore our market. The events… Since there’s only 24 hours...
That was a crazy idea. That crazy idea was also the best one I had in a long time. Why so crazy? Because Brilliance & Melrose was already booked on those dates and I didn't really had any time to prepare.
Why so good? Because spending 2 weekends at the market allowed us to learn more about the clients and see the real potential of the brand. As a company, we do want to offer sparkly shows and products, but we also want to reach out to people, skate with them, be approachable.
Cheers to that!
