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2025: A New Chapter


What an incredible journey it’s been. I recently sat down to update the About page on our website, but I couldn’t bring myself to change a thing. While our reality has evolved, the path that brought us here remains the foundation of Brilliance & Melrose.

Picking up where we left off…

In 2021, after navigating the challenges of the pandemic, earning my Green Card, and completing my MBA, I founded the American version of the brand: Brilliance Melrose LLC. Most of our product sales moved to America by the same occasion while the Canadian entity became the home of our special projects.

Slowly but surely, the tides turned, and new opportunities began to emerge. Our clothing collection expanded, partnerships deepened, and for the first time in a while, I found myself dreaming bigger.

In 2023, a pivotal moment arrived when HD Sports America acquired Aura Skates, and I was invited to join their team as the brand's representative in America. It was a natural fit—we share the same pool of passionate customers. The collaboration flourished, and within months, I was honored to represent two iconic brands: John Wilson and MK Blades. Together, we took the next step forward by establishing a 4,000 sq/ft distribution warehouse in Las Vegas.

Today, I have the privilege of working with four extraordinary brands. To me, John Wilson represents legacy. MK embodies timeless elegance. Aura is the spirit of innovation. And Brilliance & Melrose? It remains my story of passion—a celebration of resilience, creativity, and the pursuit of excellence.

Cheers to new chapters and the adventures ahead.