That was a crazy idea. That crazy idea was also the best one I had in a long time. Why so crazy? Because Brilliance & Melrose was already booked on those dates and I didn't really had any time to prepare.
Why so good? Because spending 2 weekends at the market allowed us to learn more about the clients and see the real potential of the brand. As a company, we do want to offer sparkly shows and products, but we also want to reach out to people, skate with them, be approachable.
Cheers to that!